L’Oréal Paris was the brainchild of researcher Eugène Schueller, whose singular obsession for scientific progress, would lead beauty then and now. L’Oréal Men Expert was born, the first mass-market anti-aging line for men, and the brand embraced the digital opportunity well ahead of its competitors, constantly innovating to stay in tune with the times and accompany consumers’ changing lifestyles and needs. Ilon Specht was a copywriter with McCann Erickson back in 1973. It famously ended with the signature phrase: Because I’m Worth It! AGE PERFECT MAKEUP Radiant Serum Foundation with SPF 50, UNBELIEVA-BROW Longwear Waterproof Brow Gel, Your Daily, Weekly, and Monthly Skin Care Routine Schedule, AGE PERFECT® Rosy Tone Fragrance Free Face Moisturizer, REVITALIFT DERM INTENSIVES 1.5% Pure Hyaluronic Acid Serum. Les informations recueillies sur ce formulaire sont enregistrées par L’Oréal S.A. pour le compte de sa marque L’Oréal Paris à des fins de création de compte ainsi qu’à des fins statistiques et analytiques. L'Huile Légère Bi-Phase Oil Spray. In the Sixties, inspired by Brigitte Bardot, long hair became the trend – wild and sexy or tamed in an up-do. As more women continued to take on roles in the public sphere and the workplace in the Eighties, L’Oréal Paris offered them make-up and skincare products to help them face the world feeling good about themselves and stay looking young. For the first time, the message was all about what the woman thought. The nose behind this fragrance is Alberto Morillas. 1 10 years of pioneering scientific research later, L’Oréal Paris proudly presents a range of highly advanced beauty products that are safe to use with clinically-proven efficacy. Written in 1973 when a social revolution and a new spirit of feminism was in full swing, it seems clear that the phrase could only have been written by a woman. They have become what the brand stands for. Shop for All Health & Beauty Products on Jumia Egypt Health & Beauty Products for a Healthier & Younger You with Jumia Egypt. This new Glow technology, with more reflects and less base, preserves the hair’s natural transparency and leaves a veil of translucent color allowing a more natural and luminous color. . We’re everywhere you are! Oils & Serums HAIR OILS L'Huile Original Hair Oil. Because I’m Worth It. In the Sixties, inspired by Brigitte Bardot, long hair became the trend – wild and sexy or tamed in an up-do. These four words are bound to the time of their creation and yet they have proven to be timeless. The launch of home hair-colouring brand Préférence in the 1970’s marked a turning point with the creation of the brand’s world-renowned tagline, “Because I’m worth it.”. A Revolutionary Hair Coluor and a Visionary Founder. He patented a hair colour formula that – unlike anything else on the market at the time – was perfectly safe to use. Health and beauty are two very important matters in our everyday lives. Almost the minute the ad hit, it became clear that the last line - those four words - had struck a chord. They have become what the brand stands for. The launch of home hair-colouring brand Préférence in the 1970’s marked a turning point with the creation of the brand’s world-renowned tagline, “Because I’m worth it.”. The first advertising message to highlight the importance of self-esteem. The first advertising message to highlight the importance of self-esteem. Written in 1973 when a social revolution and a new spirit of feminism was in full swing, it seems … *Required information. Beauté. Specht was just 23 years old when she broke new ground with an ad that was strictly from a woman’s point of view. The turn of the Millennium heralded a new era for L’Oréal as it accelerated its expansion to new markets, segments and distribution channels and began to embrace the sustainability challenge. Terms of Service apply. Voilà plus d'un siècle que les hommes et les femmes de la Recherche L'Oréal Paris sont à l'écoute des désirs et besoins de toutes les beautés, dans leur infinie diversité, pour les satisfaire. Oléo-Relax Advanced Hair Oil. By signing up, I agree to receive emails from L'Oreal Paris and other L'Oreal brands and programs. How to Dye Your Own Hair at Home with L’Oréal Paris, How to get dyed fringe streaks like an E-Girl, How to achieve a two-tone hair trend at home, Foolproof tips to touching up your roots at home, How To Fake The False Eyelash Look With Mascara, How to maintain your curls with the sock hair curling trend. FACE. Should You Wash Your Hair Before You Color It? Sign up for the latest beauty news, product samples and coupons, This sign up is for U.S. consumers. Now you’ll be the first to hear about our latest beauty news, product samples and coupons and so much more. She was thought of as original, unconventional, creative and independent. These four words are bound to the time of their creation and yet they have proven to be timeless. And what makes it truly beautiful is that “Because I’m Worth It” is translated into action every day by L’Oréal Paris – in its philanthropy, its products, and its thoughtful celebration of women. 1960-1970’s : Innovation as A Driver of Emancipation. Top notes are Sea Notes and Bergamot; middle notes are Rosemary, Sage and Geranium; base notes are Incense and Patchouli. Click to read our Privacy Policy & Terms and Conditions. From high-coverage concealers, long-lasting foundations, to glowy primers, we have everything to give you a matte, dewy or radiant complexion. In it, Gladwell acknowledged: “...”Because I’m Worth It®” has entered the language...and taken on a meaning well outside the stated intention.”. Over time, “Because I’m Worth It” has become part of our social fabric. Our 21 Best Hair Care Tips For Every Hair Type, EVERPURE Brass Toning Purple Sulfate Free Shampoo, ELVIVE Color Vibrancy Rapid Reviver Deep Conditioner, The Best Bangs for Every Face Shape and Hair Type, ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray, Honoring extraordinary women who selflessly volunteer, Checkout our weekly live broadcast with tips from our experts, Find the perfect gift from our carefully curated selection of top beauty favorites. Because I’m Worth It. L’utilisation de ce site est soumise aux Conditions Générales d’Utilisation. Select styling products including hair spray and hair gel for both men and women. Ο αρωματοποιός αυτού του αρώματος είναι η … Under Dalle’s leadership, the company was in touch with the era, innovating with products that offered the results women wanted without compromising on safety. This site is intended for US consumers. Women wanted to have short blond hair, embracing the trend for a boyish style. 2000’s - The Turn of the Millennium: New Frontiers. innovation, innocuité constituent depuis 110 ans, les valeurs fondatrices de l'entreprise et de la marque L'Oréal Paris. . L'Huile De Parfum Fragrance-In-Oil. Discover INOA GLOW, the first oil-glow color for ultimate neutralization and extreme luminosity. Because I’m Worth It was on message in 1973, and today we know that an astonishing 80% of women recognize and respond to this positive phrase and powerful sentiment. To learn more, visit AdChoices and our Privacy Policy. The launch of home hair-colouring brand Préférence in the 1970’s marked a turning point with the creation of the brand’s world-renowned tagline, Our Partnership with Cannes Film Festival. The story of L’Oréal Paris :110 years of progress and counting . It was about her self-confidence, her decision, her style. 22,95 ₺ 13,75 ₺ Egos Islak ve Sert Jöle 400 ml . Connect with L’Oreal on social to get more of the brands you love, including product updates and inspiration for your ever-changing style. Privacy Policy and This site is protected by reCAPTCHA and the Google Cookies and related technology are used for advertising. You must be at least 13 years old to sign up for our newsletter. Huile Sirene Hair Oil Mist. LOREAL PARIS NIVEA SIMPLE NEUTROGENA GARNIER PURE BEAUTY FRUDIA DIADERMINE NIP+FAB ... Superdrug Ultra Firm Hair Spray 450ml . Acqua di Gio Profumo by Giorgio Armani is a Aromatic Aquatic fragrance for men.Acqua di Gio Profumo was launched in 2015. Under Dalle’s leadership, the company was in touch with the era, innovating with products that offered the results women wanted without compromising on safety. The founding of L’Oréal in 1909 coincided with the first stroke of genius from the chemist Eugène Schueller. Hair colourants were to be the company’s focus for the decades to come. Shop Styling Products. 1980-1990’s : Helping Women Face the World with Confidence. So much so that it was the subject of a 1999 New Yorker article entitled True Colors by Malcolm Gladwell. Non-US consumers should visit the country website serving their region. Trussardi Uomo 2011 Deodorant Spray 100ml Το Uomo Trussardi 2011 από τον Trussardi είναι ένα άρωμα για άνδρες και κυκλοφόρησε το έτος 2011. Shop our cruelty free range of face makeup that won’t clog your pores but will create a flawless base. 1909 L’Oréal’s Beginnings: beauty creation creeme city color ... spray fjiador ojos back ojos; delineador ... loreal - rubor sculpt trio contouring blush $5.99 iluminador. We need to maintain our health as much as possible to be able to live every day to the fullest and with beauty, you can possess the most confidence making you that much more attractive. Fortunately, she worked on the L’Oréal account! You’ll hear from us soon.