Spending on direct mail has sharply declined due to rising postage rates. B. Which of the following statements about outdoor advertising is most likely true? A. ... Of the following, which is NOT considered a form of advertising media? a.   Privacy Outdoor advertisements can create only visual effects. Outdoor advertising has a variety of media vehicles to carry the message. a. Which of the following pieces of federal legislation had the greatest impact on outdoor advertising? One reason for using the Internet as an advertising medium is. It also includes advertisements placed in transport precincts such as bus stops, subwayentries, fuel stations and others. Wide coverage of local markets. a. Which of the following statements about product placement advertising is true? Also called as advertising on transport, Transit Advertising is advertisement placed on or in any mode of transport – from buses to taxis, trains, trams, and subways. There is a strong source association between actors and the products. digital screen at Citygate Sports Arena. A)Outdoor advertising is the newest form of advertising that emerged with the onset of technology. Direct-mail advertising is the top-ranked advertising medium used today. 47. 47. B. D. While billboards, bus benches, and transit advertising can be … b. This is an example of: _____ is targeted at the millions of people who are exposed to commercial transportation. of its products on the sides of its delivery vehicles. C. The company that owns the outdoor structures used for advertising is called an outdoor. This is, While shopping at a local retail store, Jenna sees an ad for Aileen sunscreen lotion on the back of. Which of the following statements about outdoor advertising is most likely true? A) It involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market. (1) Introduces a New Product in the Market: Advertising plays significant role in the introduction of a new product in the market. D. a. Demerits of Outdoor Advertising 1. Which of the following is a disadvantage of television advertising compared to other media advertisements? It is more a reminder publicity. Q35. Which of the following statements about outdoor advertising is true? Although outdoor advertising provides attention and memory values, it is doubtful whether it … D) It has very limited flexibility. Buying space is not really a difficult issue because, there is continuous growth of cities, highways, increase in vehicles, traffic, etc. B. A(n) _____ ad is an advertisement that appears in a wide, shallow rectangle at the top or bottom of Web sites. By far the biggest outdoor advertisers are snack food manufacturers. a. c. Direct-mail advertising offers firms a straight path to desired customers. C)Outdoor advertising has plunged with the increasing number of women in the work force. Spending on direct mail has sharply declined due to rising postage rates. It is more a reminder publicity. C) It is much less expensive than a flighting schedule. Transit ads account for the largest percentage of outdoor advertising in metropolitan areas. Course Hero, Inc. Moonburst is a newly-launched brand of energy drinks, one among many other recently introduced competing brands. The effectiveness of outdoor advertisement cannot be easily measured. Outdoor advertising by itself is not adequate. 30 seconds . E.a combination of print, guerilla, broadcast, and outdoor advertising to promote a company's products. Economic Rationale to Use Advertising. B) It is characterized by higher costs per exposure. Outdoor advertising can be used as a directional medium for tourists In the outdoor advertising industry, the three thousand local and regional plant operators around the nation are responsible for: doing all of the above asked May 24, 2016 in Business by SanFran78. A. Outdoor advertising works well for promoting your product in specific geographic areas. The effectiveness of outdoor advertisement cannot be easily measured. C) It has good positional selectivity. shows how consumers benefit from viewing advertising. Q35. Which of the following statements about aerial advertising is true? Outdoor advertising does the best reminder publicity. Ask your own questions or browse existing Q&A threads. her shopping cart. (p. 448) Which of the following statements about outdoor advertising is true? C) It has good positional selectivity. Billboard & Outdoor Advertising in the US industry outlook (2020-2025) poll Average industry growth 2020-2025: x.x lock Purchase this report or a membership to unlock the average company profit margin for this industry. Advertising offers the following advantages. The number of billboards for outdoor advertising has been increasing. Transit advertising can be either in the form of graphics, simple text or other visual information. (p. 448) Which of the following statements about outdoor advertising is true? 58. c Which of the following statements about direct-mail advertising is most likely true? c. Direct-mail advertising offers firms a straight path to desired customers. With proper placement, a broad base of exposure is possible in local markets, with both day and night presence. d. C. The company that owns the outdoor structures used for advertising is called an outdoor communications specialist. While commuting by a local bus, Trevor notices an ad for "Tantalize Sandwiches" above his seat. asked May 24, 2016 in Business by SanFran78. c. Spending on outdoor advertising has declined significantly since 2010. d. Transit ads account for the largest percentage of outdoor advertising in metropolitan areas. Question 53 1 out of 1 points After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: High BDI and High CDI. Course Hero is not sponsored or endorsed by any college or university. Electronic ads (e.g., TV, radio, Internet) and outdoor ads are best left to professionals to write, produce, and buy for a fee or percentage of media dollars spent (i.e., generally 15 percent of gross media spending). C. Spending on outdoor advertising has declined significantly since 2010. For their latest advertising campaign in Switzerland, they created a slogan-based theme, “Where Brands Meet People,” and asked their clients to participate in dramatizing it. Outdoor advertising can be used as a directional medium for tourists In the outdoor advertising industry, the three thousand local and regional plant operators around the nation are responsible for: Outdoor advertising is the newest form of advertising that emerged with the onset of … There is a strong source association between actors and the products. Share your own to gain free Course Hero access. Which of the following statements about market segmentation is true? Transit ads account for the largest percentage of outdoor advertising in metropolitan areas. Which of the following statements about outdoor advertising is true? B)Messages communicated through outdoor advertising are often dissuasive. Outdoor advertising can be used as a directional medium for tourists. In fact, some businesse… B)Messages communicated through outdoor advertising are often dissuasive. Outdoor advertising is used as a directional medium for tourists and other motorists. D. Outdoor advertising is not used in any other country except the U.S. c. Spending on outdoor advertising has declined significantly since 2010. d. Whatever advertising medium you select, make sure your message is ethical and truthful. It can only supplement all other media of advertising. Advertising nedia that uses sight, sound, motion, and color to send advertising messages. Definition. SURVEY . C. A)Outdoor advertising is the newest form of advertising that emerged with the onset of technology. 4. The number of billboards for outdoor advertising has been increasing. geographic areas being targeted are known as: The cost of mobile billboards depends on: A City of Boston public transit bus was painted to look like a large loaf of Galaxy Bread. B. 2. Outdoor advertising is used as a directional medium for tourists and other motorists. Which of the following statements about outdoor media is true? The perspective called the economics of information A perspective that shows how consumers benefit from viewing advertising. b. 5. We’ve got course-specific notes, study guides, and practice tests along with expert tutors. At ATA, we’re often asked what the benefits are of choosing outdoor advertising compared to other forms of media (print, radio, television, etc.). 58. c Which of the following statements about direct-mail advertising is most likely true? Gravity Ads placed on the backs of envelopes that contain airplane tickets and on banners pulled by planes that are flown over sports arenas are examples of what Click card to see definition It conveys limited information. Which of the following statements about outdoor advertising is true? C. Based on research figures, approximately two-thirds of all consumers' purchase decisions are, made while shopping. 25) Which of the following types of … Outdoor advertising does not have a negative image problem as do some other types of advertising.   Terms. Which of the following is likely to be true of the … Satisfaction guaranteed! Outdoor advertising can be used as a directional medium for tourists. Outdoor advertising offers a number of advantages. Spending on direct mail has sharply declined due to rising postage rates. The following definition helps to clarify this term: ... Clear Channel is a marketing company that specializes in outdoor advertising. The users of creative advertising must avoid using big ideas and unique selling propositions in their advertising campaigns. Q. 5. E) It is more effective than a pulsing schedule for seasonal products. Southeast Missouri State University • MK 343, California State University, Fullerton • MARKETING 353, University of Texas, San Antonio • MKT 4233, Practice Questions for Exam 1Chapter 2-7.doc, San Francisco State University • MKGT 431, Copyright © 2021. Tags: Question 9 . (1) Standardization drawbacks (2) Advertisement regulations (3) Standardization benefits (4) Typical responses (5) None of these View Answer / … Advertising activities can also be categorized into 5 types based on the advertisement medium used. b. Direct-mail advertising is the top-ranked advertising medium used today. Media like TV, Radio, Print, Outdoor and Internet are instruments to convey an advertising message to the public. Which of the following is likely to be true of the … A) It has no creative limitations. Definition. Outdoor. Demerits of Outdoor Advertising 1. Outdoor advertising has a variety of media vehicles to carry the message. A) It is less difficult to evaluate than a pulsing schedule. The main task of media planners is to select the most appropriate media channels that can effectively communicate the advertising message to a … Course Hero is not sponsored or endorsed by any college or university. Which of the following is true of outdoor advertising? Outdoor advertising is a pervasive form of communication for residents of urban and suburban areas. The users of creative advertising must avoid using big ideas and unique selling propositions in their advertising campaigns. b. Which of the following statements about outdoor advertising is true? In this guide are the various factors to consider as you shop for a pergola kit and review the following selections for some of the best pergola kits on the market for your outdoor space. Broadcast Advertising: Television and radio advertisements. c. The company that owns the outdoor structures used for advertising is called an outdoor communications specialist. Which of the following statements about outdoor media is true? Definition. Buying space is not really a difficult issue because, there is continuous growth of cities, highways, increase in vehicles, traffic, etc. A. Jimmy's, a grocery store, advertises its products by painting its name, logo, and abstract images. Which of the following statements about the Internet as an advertising medium is true? Outdoor advertising employers have 20 years to install a ladder safety or personal fall arrest system on billboard fixed ladders that have a cage or well (§1910.28(b)(9)(i)(D)); Outdoor advertising employers must equip new billboard ladders with a ladder safety system or personal fall arrest system (§1910.28(b)(9)(i)(B)); and Find the best study resources around, tagged to your specific courses. 58. c Which of the following statements about direct-mail advertising is most likely true? “Think globally, act locally” is a global advertising strategies and local advertising programs under _____ of international marketing decision. A. D) It has very limited flexibility. A major reason for the continued success of outdoor advertising is: Video advertising, digital billboards, and ambient advertising are forms of: During a basketball game, Brendon sees an advertisement for "Swift" running shoes in a huge. Which of the following pieces of federal legislation resulted in the ban of interstate billboard. 3. A. C)Outdoor advertising has plunged with the increasing number of women in the work force. Outdoor advertising does the best reminder publicity. Examples are from Red Lobster, Discover, McDonald's and Home Depot.If you're interested in creative effectiveness across all types of media, see our "Integrated Marketing in Every Channel" resources page. B) It is a process of evaluating each segment's attractiveness and … Get one-on-one homework help from our expert tutors—available online 24/7. “Think globally, act locally” is a global advertising strategies and local advertising programs under _____ of international marketing decision. 47. 3. B. A. Billboard Which of the following is true of outdoor advertising Outdoor, 4 out of 6 people found this document helpful. This preview shows page 7 - 10 out of 13 pages. d. Outdoor advertising is not used in any other country except the U.S. e. All of the above statements about outdoor advertising are true. Which of the following statements about product placement advertising is true? Which of the following statements about outdoor advertising is most likely true? Which of the following pieces of federal legislation resulted in the ban of interstate billboard advertising? A) It has no creative limitations. It can only supplement all other media of advertising. Highway Beautification Act of 1965 A major reason for the continued success of outdoor advertising is: its ability to remain innovative through technology. Be truthful. 1. Which of the following is true about a continuous advertising schedule? By far the biggest outdoor advertisers are snack food manufacturers. By far the biggest outdoor advertisers are snack food manufacturers. C. The company that owns the outdoor structures used for advertising is called an outdoor communications specialist. 27. By providing information, advertising reduces consumers’ search costs (time spent looking for products) and reduces disutility (unhappiness or lost … B. B) It is characterized by higher costs per exposure. In detailed explanation discuss how, as a leader, you can anticipate and ov... what should be the procedure for recruitment and selection process. Which of the following is true of outdoor advertising? https://quizlet.com/204235953/ch-14-advertising-flash-cards Which of the following statements about outdoor advertising is true? Question 53 1 out of 1 points After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: High BDI and High CDI. Outdoor advertising does not have a negative image problem as do some other types of advertising. 27. True . Which of the following is true of outdoor advertising? Called _____, these internet interactive ads have drop-down menus, built-in games, or search engines to engage viewers. This is an example of: Britney visits a mall and notices an advertisement for Auburn Beauty shampoo on a large LCD, _____ include(s) smaller signs that appear in restrooms, stairs, personal vehicles, and on. (1) Standardization drawbacks (2) Advertisement regulations (3) Standardization benefits (4) Typical responses (5) None of these View Answer / … Outdoor advertising can be used as a directional medium for tourists. Given this fact, which of the following media should be most effective in, Outdoor Advertising Association of America. Definition. B) It reduces a firm's need for public relations. Outdoor advertising can be used as a directional medium for tourists. d. Media simply refers to a vehicle or means of message delivery system to carry an ad message to a targeted audience. Which of the following statements about outdoor advertising is true? A. Radio Advertising Bureau's "Matter of Fact" newsletter shared ABX research on how radio may deliver the best ROI and ROAS of all with some smart creative! These types of advertisements are: Print Advertising: Newspaper, magazines, & brochure advertisements, etc. Outdoor advertising is used as a directional medium for tourists and other motorists. 4. D) It can lead to advertising wear-out. facilities, including buses, taxis, commuter trains, trolleys, airplanes, and subways. Course Hero has all the homework and study help you need to succeed! Outdoor advertising by itself is not adequate. Which of the following pieces of federal legislation had the greatest impact on outdoor advertising? Outdoor Advertising: Hoardings, banners, flags, wraps, etc. This is an example of: Ads on small hoardings that are mounted on trailers and driven around or parked in the. One of the true advantages of purchasing advertising time on radio is radio’s affordability. Billboard & Outdoor Advertising in the US industry outlook (2020-2025) poll Average industry growth 2020-2025: x.x lock Purchase this report or a membership to unlock the average company profit margin for this industry.